Dooney & Bourke MagicBands to go on sale July 23rd at Disney Springs release party

It looks like the new Dooney & Bourke Limited Edition MagicBands that were recently announced now have a release date: July 23rd, 2016. According to the Disney Parks Blog, they will be put out for sale during a release party at Cherry Tree Lane inside the Marketplace Co-Op at Disney Springs. In addition to having the first opportunity to purchase the new MagicBands and the handbags, guests can meet Ian Ray, Creative Director for Dooney & Bourke. Ray will be at Cherry Tree Lane from 10:30 am to 12:30pm.

It’s unknown if these MagicBands will make any special effects at touch points throughout Walt Disney World. Some of these come on a new exclusive white base band, come in a special gatefold box with exclusive MagicSliders, are limited to 1500 each, and have a very high price of $48 each.


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Creator of MagicBand Collectors (which is owned by EA Partners, LLC), it is my goal to catalog and archive the entire history of the Disney MagicBand. I don't work for Disney nor am I associated with them in any way, besides being a mega-fan and living 5 minutes from Walt Disney World. You can contact me at


  1. Here is how they responded to one of the comments on if they will make any special effects…

    “You are correct – there are certain MagicBands that have a surprise and delight effect at select touchpoints throughout Walt Disney World Resort. You’ll have to wait and see whether you’ll be surprised if these do! :)”

    • Surprise!! They don’t. Lol. Can you imagine. I wonder what sound would be paired up with these bands. Purses and wallets don’t really make a sound that is recognizable Unless…”cha-Ching” sound is made for us buying them. 🙂

  2. Haha!! Hearing that sound would be great. If they don’t make special effects at those prices let’s just say we won’t be happy,

  3. I called Disney asking about purchasing the new Dooney and Bourke magic band Saturday morning. Unfortunately, they will not be available for purchase over the phone. I was told the only way to purchase one is at Cherry Tree Lane in Disney Springs. Bummer!!! Have you heard anything different?

    • Not sure, but I was there this morning and there was a huge line at 8am. Got out of the store around 10:30 and the line seemed longer. Lucky to say I got a full set but I think they may be sold out by noon. Seen some on ebay for $85. Really nice bands, art work covering the whole band.

  4. @ Christy, Did a CM tell you that, from which dept.? I called today and spoke with the Shop Parks CM and they said they will be released there in 2 weeks? Plus, the blog said,
    “@Nicole – The Dooney & Bourke MagicBands will be released via the Shop Disney Parks app. Look for them at a later date in July.
    Steven Miller on June 27, 2016 at 2:39 pm”

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