Disney mistakenly posts wrong image for Alice Through the Looking Glass MagicBand

Today is the release date for the new Alice Through the Looking Glass Mad Hatter Limited Edition 2500 MagicBand, and it’s now available on the Disney Store and at the Walt Disney World theme parks. It was also supposed to be available on the Shop Disney Parks app as well, but Disney appears to have made an honest mistake and posted an image of the incorrect band that was supposed to be released.

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I’ve been flooded by e-mails and tweets all morning asking me what is going on, so here’s the best way I can explain it. The SKU (barcode) for the Mad Hatter LE band is 400000498355. Someone within Disney was probably told “put up the new Alice MagicBand for SKU 400000498355 on the Shop Disney Parks app” and they did…. but they probably just chose the wrong Alice MagicBand images by mistake!


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It appears that these images featuring the cartoon Alice In Wonderland on one side and the Cheshire Cat on the other is actually an Open Edition band and not a Limited Edition band, and won’t be available today, but most likely at some future date. So for today, the only new band is indeed the Alice Through the Looking Glass Mad Hatter Limited Edition 2500 MagicBand, and not the cartoon Alice. Sorry folks!

About Ethan 1197 Articles
Creator of MagicBand Collectors (which is owned by EA Partners, LLC), it is my goal to catalog and archive the entire history of the Disney MagicBand. I don't work for Disney nor am I associated with them in any way, besides being a mega-fan and living 5 minutes from Walt Disney World. You can contact me at eapartnersllc@icloud.com.


    • Yes, the Alice Through the Looking Glass LE bands will still be available on June 2nd. I expect it will take at least 60 days or more to sell them all.

    • Yes, check the main page for the special lights/sounds. I put an article up about it. I’m not sure if it will be at Disney Springs or not.

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