MagicBand packaging getting another update

One of my readers, Victor, sent me in this tip, so special thanks to him.

It looks like the new Zootopia MagicBand that is now available on the Shop Disney Parks mobile app, and being released in the parks on March 11th, has new MagicBand packaging. A few of my readers have already gotten the band shipped to themselves, so they’ve given me a sneak peak as to what to expect. The packaging has changed for MagicBands again, and it is a bit of a surprise as the packaging ¬†was just changed a little over a year ago.

What’s interesting about this change are a couple of things…

  1. It looks like the plastic backing is made to wrap around other bands on a rack. So now they can all be lined up and look nice on a shelf instead of flopping left and right everywhere.
  2. The band has shifted positions again, this time with the Mickey head pointing towards the front of the packaging like it does currently with solid colored bands, and like it did previously with the original box design. My guess is that this change was made so Cast Member’s could more easily scan the Mickey head for linking MagicBands to ticket media. Currently many Cast Member’s are forced to open the MagicBands in order to link them because of the angle of where the Mickey head currently sits, so this is a welcome change (but maybe at the expense of the graphics showing clearly on the shelves).

Here’s some pictures. We’ll see if it appears like this in the parks on March 11th.

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About Ethan 830 Articles
Creator of MagicBand Collectors (which is owned by EA Partners, LLC), it is my goal to catalog and archive the entire history of the Disney MagicBand. I don't work for Disney nor am I associated with them in any way, besides being a mega-fan and living 5 minutes from Walt Disney World. You can contact me at eapartnersllc@icloud.com.

6 Comments

  1. I purchased the Zootopia band today. New packaging is terrible. You can’t even see the design of the band. What a shame.

  2. After looking all day yesterday at Epcot Allstar music gift shop, magic kingdom, and contemporary even though app said was in stock no one had released them yet, then contemporary poped up so before we did our event that night we checked the cast members were so nice they even went to stick mock room but couldn’t find any
    During our event the cast member came to find me she had found one and said it was mine to come back to the shop after event ended which we did! We got back to contemporary and she had it!! She said it was first one to be released that a few had been sold before mine but because I had them check they were released in a few shops!! Magical moment!!

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