Limited Release graphic MagicBands are limited, but for an unknown amount of time and without a specific set number produced. What this means is that the bands probably won’t be on the shelves for purchase for very long, with most not making it past one year.
They don’t make any special lights and sounds at entry and FastPass+ touch points beyond the standard green lights and sound. Limited Release graphic MagicBands used to cost $24.99 starting in 2014, but in 2016 the price was raised to $27.99, and then raised again in 2018 to $29.99. Dooney & Bourke Limited Release themed bands are $58, up from $48 in 2018 (although some bands still appear to be coming out at the $48 price point occasionally). The packaging for these bands has an B pricing sticker to indicate that they are Limited Release pricing, and include a gray circle sticker on the front of the package stating “Limited Release”. On October 16th, 2016 the first Limited Release MagicBand with glow-in-the-dark features was released with a price of $34.99. My Disney Experience (MDX) website exclusive Limited Release MagicBand designs can be bought for $20.00 to $29.99 currently.
MagicBands are ordered by date released with the most recent design at the top.