This MagicBand was released on Force Friday II (September 1st, 2017) and is related to the live action movie Star Wars: The Last Jedi. These were released at the World of Disney in Disney Springs at Walt Disney World at midnight. They were also available online at the disneystore.com and Shop Disney Parks mobile app and website.
This band is a red based colored live action Executioner band. The Executioner is a new character for the Star Wars franchise and he has a special new weapon. This is an Open Edition band and retails for $22.99. The barcode SKU is 400020400826.
If you want to order this band, you can do so by clicking this link which will take you right to the product.