This MagicBand was only available on DisneyStore.com from April 20th – April 27th, 2017. This is the first time Disney has done a Limited Release for a specific time period that includes MagicBands (not including On Demand bands). The bands are from the YesterEars collection and celebrate a retro Disney past. They were released with a matching shirt to complete an entire outfit around a theme. The barcode SKU for this item is 400020293411.