This MagicBand was released on Force Friday II (September 1st, 2017) and is related to the live action movie Star Wars: The Last Jedi. These were released at the World of Disney in Disney Springs at Walt Disney World at midnight. They were also available online at the disneystore.com and Shop Disney Parks mobile app and website.
The band is of an elder Luke Skywalker from Star Wars: The Last Jedi on a blue base colored band. This is a Limited Release band and retails for $27.99. The barcode SKU is 400020400840.
If you want to order this band, you can do so by clicking this link which will take you right to the product.