This runDisney pink MagicBand first appeared at the runDisney 2015 Disney Princess Half Marathon from February 19-22, 2015 and sold throughout 2015. These were available to the public at the runDisney Marathon Weekend in the HP Field Center at the ESPN Wide World of Sports Complex. They were in the runDisney Official Merchandise area, and you could grab one of these while waiting in line to check-out. Later in 2015 they were found at the ESPN Clubhouse Shop for purchase.
All bands were set to Link-It Later in order to speed up checkout. Cast Members did not need to activate any of the MagicBands; they were set that way ahead of time. Also, all packaging came attached with a MagicBand instruction booklet in English. Disney’s merchandise SKU barcode for this MagicBand is 400009350302.