The 2017-themed MagicBands were released on December 19th, 2016. They are the first two Limited Release MagicBand 2 bands. For the first time, these year-themed bands don’t match up directly in color and style with most other generic 2017 merchandise available at Walt Disney World, making them a more unique design and product. The purple MagicBand has a barcode of 400020014740.