This Limited Edition MagicBand is to celebrate Epcot’s 35th anniversary. The band is in a retro style, the band is limited to 3500, and costs $32.99. The barcode SKU on this item is 400020466723. The official release date was October 1st, 2017, but it was released early in a few stores on September 27th, 2017. 
Here are the special effects from the Epcot 35th Anniversary Edition MagicBand. The sound says “Reflections of Earth” and the lights turn orange.
https://www.youtube.com/watch?v=caocfyNl5Cg
