On August 22nd, 2014 the Haunted Mansion themed MagicBand came out at select shops within the Magic Kingdom at Walt Disney World. These were the first ever Limited Release MagicBands. They were released with a gray base color band because purple wasn’t a MagicBand color option at the time. Disney’s merchandise SKU barcode for this MagicBand is 400008937665 and 400009290455.
The new packaging design for this MagicBand was released around the end of March 2015: