It looks like the Hollywood Studios MagicBand On Demand station is joining in with the Disney Springs and Magic Kingdom On Demand stations in releasing new graphic designs! Three new designs for Star Wars: The Force Awakens are now available, which include live-action portraits of Rey, Finn, and Poe Dameron. These are the first bands to ever feature an actual person rather than animation.
It looks like these designs may have been released on the same day as new D-Tech mobile phone cases, around April 15th, 2016 or so. New designs were released to commemorate the runDisney Star Wars events that have been happening this weekend, so new MagicBands probably got released in that update as well.