On August 25th, 2017 a special MagicBand was released, sold only at the Mickey’s Not-So-Scary Halloween Party paid event in the Magic Kingdom. This MagicBand is Limited Edition to 4000. New to this year’s band is that it is glow-in-the-dark and the box smells like chocolate. It does make special lights and sounds at FastPass+ touch points only in the Magic Kingdom. The effects play the sound of the Headless Horseman galloping on his horse. The lights create the effect of him moving by you at a quick pace. Price was $39.99 each (up from $32.99 in previous years). Disney’s merchandise SKU barcode for this MagicBand is 400020478399.